Samantha Dossa
About Samantha Dossa
Samantha Dossa is a Senior Director of Brand Marketing at Minted, where she has worked since 2022. She has extensive experience in brand marketing and product management, having held various roles at companies such as Lyon + Post, ANN INC., and SEPHORA.
Current Role at Minted
Samantha Dossa serves as the Senior Director of Brand Marketing at Minted, a position she has held since 2022. In this role, she leads brand marketing initiatives, focusing on creating authentic brand storytelling that resonates with customers. Her responsibilities include overseeing marketing strategies that enhance brand loyalty and engagement.
Previous Experience at Minted
Samantha Dossa has held multiple positions at Minted prior to her current role. She worked as Director of Integrated Brand Marketing & Social Media from 2018 to 2019, and later as Director of Onsite Marketing from 2020 to 2021. Additionally, she served as Director of Brand Marketing from 2020 to 2022. Her tenure at Minted has involved leading cross-functional teams and fostering collaboration across departments.
Education and Expertise
Samantha Dossa earned her MBA from Harvard Business School, where she focused on General Management, Marketing, and Leadership from 2011 to 2013. She also holds a Bachelor of Arts in Economics and Women's Studies from Wellesley College, completed in 2007. Her educational background supports her expertise in brand marketing, inventory management, and SEO integration into content strategies.
Career Background
Samantha Dossa has a diverse career spanning various roles in marketing and product management. She began her career as an Analyst in the Retail & Consumer Group at JPMorgan in 2007. She has also worked at ANN INC. in multiple capacities, including Merchandise Planner and Compensation Analyst. Her experience includes significant roles at SEPHORA and Lyon + Post, where she developed skills in brand management and marketing strategy.
Achievements in Marketing
Throughout her career, Samantha Dossa has demonstrated a strong ability to influence cross-functional relationships and enhance team synergy. She has experience in optimizing inventory levels and open-to-buy management, which are critical for meeting consumer demand. Her work has consistently focused on enhancing online visibility and engagement through effective SEO strategies.