Mobavenue Media
Mobavenue Media is a medium-sized, privately held company founded in 2017, headquartered in Singapore. It specializes in technology consultation and digital strategy services, focusing on digital marketing, mobile app marketing, and performance marketing to drive impactful growth for brands, agencies, and publishers.
Company Overview
Mobavenue Media is a privately held company founded in 2017, headquartered in Singapore. The company operates in the Advertising Services industry and has a team size of 136, classifying it as a medium-sized business. Mobavenue Media specializes in technology consultation and digital strategy services, focusing on transforming brands through advanced technology solutions. The company emphasizes a privacy-first approach in advertising, utilizing innovative technologies to enhance brand performance.
Services Offered
Mobavenue Media provides a range of services designed to optimize brand performance and drive growth. The company specializes in digital marketing, mobile app marketing, performance marketing, and mobile advertising. It offers tailored solutions for brands, agencies, and publishers, focusing on user acquisition, media buying, and affiliate marketing. Additionally, Mobavenue Media operates a proprietary programmatic platform called Surge DSP and provides a Mobile SDK for app inventory monetization, enhancing the effectiveness of advertising campaigns.
Specialties
Mobavenue Media has several key specialties that define its operational focus. These include CPI, CPA, CPS, CPL, and CPM advertising models, which cater to various performance marketing needs. The company engages in multivariate testing to optimize ad campaigns and maximize effectiveness. It also leverages a proprietary consumer intelligence system to identify quality users and target audiences, ensuring effective user acquisition strategies. The company’s approach includes utilizing Private Marketplace (PMP) Programmatic to access premium inventory for advertisers.
Global Presence
Mobavenue Media operates in multiple global locations, including major cities such as Delhi, Mumbai, Bangalore, Jakarta, Kuala Lumpur, Dubai, Sydney, London, and New York. This extensive presence allows the company to cater to a diverse range of clients and markets, enhancing its ability to deliver tailored advertising solutions. The company's international operations support its goal of driving impactful growth throughout the consumer journey by leveraging advanced technology.
Client Success Stories
Mobavenue Media has achieved notable success in driving growth for its clients through performance-led campaigns. The company reported an 8.9X growth in user acquisition for a client within eight months using a performance-led CPC campaign. Additionally, it supported another client in achieving over 400,000 installations within three months. The company has also helped clients increase their install-to-registration rate by 30% and achieve an 11X return on ad spend (ROAS) with improved install-to-purchase rates.