MOD
MOD is a Human Experience (HX) agency based in Philadelphia, specializing in personalized marketing and focusing on human-centric approaches.
Company Overview
MOD is a Human Experience (HX) agency located at 121 South Broad Street, Suite 200, Philadelphia, PA 19107. The company places a strong emphasis on personalized marketing, prioritizing human-centric approaches over media-centric ones. This allows them to tailor their strategies to individual consumer experiences, enhancing engagement and effectiveness.
Client Partnerships
MOD has partnered with several well-known brands, including Organon, Comcast, and Aetna. These collaborations highlight MOD's capability to handle diverse projects across different industries, reflecting their adaptability and expertise in the field of human experience marketing.
Innovative Projects
Among the notable projects undertaken by MOD is the development of a custom Echo Dot and Alexa Skill for Aetna. This innovation aimed to enhance member reach and engagement. Another key project was the creation of a unique brand aesthetic for the Ralph J. Roberts Forum in collaboration with Comcast. These projects exemplify MOD's commitment to integrating technology with human-centric design.
Product Development
MOD has extended its human-centric branding expertise to product development, notably with Arcudi, an exclusive single-vintage wine. The branding for Arcudi is infused with a strong sense of humanity, demonstrating MOD's ability to create emotionally resonant products.