Mod Op
Mod Op is a multifaceted marketing agency offering services in brand strategy, digital marketing, media planning, and more, with expertise in various industries and a focus on integrating human creativity with AI and data science.
Services
Mod Op provides a comprehensive collection of services designed to meet various business needs. Their offerings include brand strategy and creative, strategic consulting, data and analytics, digital marketing, media planning, public relations, UX/UI design, and web and mobile development. These services aim to help businesses optimize their operations and outreach through innovative and data-driven solutions.
Industry Expertise
Mod Op has established expertise across a broad spectrum of industries. These include kids/family, entertainment, hospitality, B2B, agriculture and animal health, energy, and technology. This wide-ranging industry knowledge allows Mod Op to tailor its services to meet the specific demands and challenges of different sectors, delivering customized and effective solutions for each client.
Company Acquisitions
To expand its service offerings, Mod Op has strategically acquired several companies. These acquisitions include LAM Design, Red Tettemer O'Connell + Partners, Crenshaw Communications, and dPrism. Each acquisition has enabled Mod Op to broaden its capabilities and enhance its service delivery, ensuring comprehensive support for its clients in various aspects of marketing and communications.
AI Council and Innovation
Mod Op has established an AI Council to spearhead innovation and growth within the company. The council focuses on evaluating products and services, developing AI solutions, and engaging in scholarly research. This initiative underscores Mod Op's commitment to integrating human creativity with artificial intelligence and data science to deliver advanced marketing solutions.
Office Locations
Mod Op operates from multiple locations across North America and beyond. Their offices are situated in key cities such as New York, Philadelphia, Miami, Dallas, Los Angeles, Kansas City, Cleveland, Toronto, and Panama City. This geographical spread ensures that Mod Op can effectively serve a diverse and widespread client base.
Client Portfolio
Mod Op works with a diverse range of clients from various industries. Notable clients include Nestlé, John Deere, ExxonMobil, Baha Mar, VTech, LeapFrog, Duracell, Reckitt, Sanofi, Panera Bread, BIC, and Church & Dwight. This eclectic client portfolio reflects Mod Op's ability to deliver tailored marketing and communication solutions to meet the specific needs of different businesses.
Podcast: Leader Generation
Mod Op offers a podcast titled 'Leader Generation,' which delves into a variety of topics related to marketing and technology. The podcast features discussions and insights from industry leaders, making it a valuable resource for professionals looking to stay updated on the latest trends and developments in these fields.
Social Impact Initiatives
Mod Op actively engages in social impact initiatives, contributing time, ideas, and resources to organizations and causes they support. This commitment to social responsibility reflects the company's dedication to making a positive difference in the community and beyond, aligning with their broader business objectives and values.