Barry Mc Phillips
About Barry Mc Phillips
Barry Mc Phillips serves as the Head of Creative, International at Mood Media, where he has worked since 2022. With extensive experience in creative leadership across various companies, he has collaborated with notable brands to enhance customer experiences through innovative marketing strategies.
Current Role at Mood Media
Barry Mc Phillips serves as the Head of Creative, International at Mood Media since 2022. In this role, he focuses on developing innovative creative strategies that enhance customer experiences across various sectors. His work involves collaborating with brands to implement multisensory solutions that engage consumers effectively.
Previous Experience in Creative Leadership
Before joining Mood Media, Barry held several leadership positions in creative roles. He was the Head of Creative Production EMEA at Indicia Worldwide from 2021 to 2022. Prior to that, he served as Client Services Director at Six & Flow from 2020 to 2021 and as Multichannel Solutions Director at The Purple Agency from 2016 to 2020. His extensive experience spans various industries and includes significant roles at Communisis and TBWA\, where he contributed to creative strategy and production.
Educational Background and Specializations
Barry studied Graphic Communications at Blackpool and The Fylde College. He has furthered his education with studies in Consumer Neuroscience & Neuromarketing at Copenhagen Business School since 2022. He also completed the Google Squared Digital Marketing Qualification in 2014 and studied Neuroeconomics at the Higher School of Economics in 2020. Additionally, he is a certified NLP practitioner, applying these skills to enhance consumer engagement strategies.
Collaborations with Major Brands
Throughout his career, Barry has collaborated with prominent brands to elevate customer experiences. Notable partnerships include working with Horeca brands such as Starbucks, Costa Coffee, and McDonald's at Mood Media. He has also worked with retail giants like Intersport, Primark, and TK Maxx, focusing on innovative marketing strategies that enhance consumer engagement.
Expertise in Multisensory Marketing
Barry possesses expertise in integrating various sensory elements, including sight, sound, scent, and social mobile technology, to create emotional connections between brands and consumers. He has led creative strategies for luxury brands like Ferrari, Bentley Motors, and Rolls Royce, focusing on designing compelling customer experiences that resonate with target audiences.