Dave Krijger
About Dave Krijger
Dave Krijger serves as the Vice President and General Manager for Small and Midsize Businesses at Mood Media, where he drives business growth and leads a global team. He has held various marketing leadership roles at companies such as EXPLO, Gemvara, and Vistaprint, and has a strong academic background in economics and business administration.
Current Role at Mood Media
Dave Krijger serves as the Vice President and General Manager for Small and Midsize Businesses (SMB) at Mood Media. He has held this position since 2021, operating in a hybrid capacity from Boston, Massachusetts. In this role, he drives profitable business growth within the SMB segment, overseeing a line of business with P&L ownership exceeding $50 million. Krijger leads a global team of over 20 members across North America and Europe, focusing on developing integrated customer experiences and innovative solutions.
Previous Experience in Marketing Leadership
Prior to his current role, Krijger held various marketing leadership positions. He was the Chief Marketing Officer at EXPLO from 2019 to 2021 and served as Vice President of Integrated Marketing at Kaplan Higher Education from 2016 to 2019. His experience also includes roles as Senior Director of Marketing at Gemvara and Vice President of E-commerce at Grand Circle Corporation. Krijger's extensive background in marketing spans multiple industries and regions, contributing to his expertise in driving business growth.
Educational Background and Qualifications
Dave Krijger holds a Master of Arts in Economics, International Business, Management, and Organization from Tilburg University. He also earned a Master of Business Administration with a focus on International Business and Marketing from the University of South Carolina Darla Moore School of Business. Additionally, he participated in a foreign exchange program at the University of Tennessee, Knoxville, where he studied Marketing, Persuasion, Management, and Logistics.
Innovations and Contributions at Mood Media
At Mood Media, Krijger has implemented several innovative initiatives. He led the development and successful launch of a proprietary machine learning and artificial intelligence-driven music recommendation engine. He also developed and launched multiple SaaS free trial and freemium subscription plans for both Mood Media and Pandora for Business brands. His contributions focus on enhancing customer experiences and expanding service offerings.
Career Progression at Vistaprint
Krijger's career at Vistaprint spanned several years and various roles. He began as a Marketing Manager in The Netherlands and later transitioned to positions in the UK and Ireland, eventually becoming the Director of Marketing for North America. His tenure at Vistaprint included responsibilities for European retention marketing and senior marketing management, showcasing his ability to adapt and lead in diverse markets.