Vanessa Wischnewski
About Vanessa Wischnewski
Vanessa Wischnewski is a Manager of Strategic Sourcing at Mood Media, specializing in consumer-focused merchandising and integrated campaign management. With extensive experience in product launches and display rollouts, she has held various marketing roles over her career, including a decade at Somerset Entertainment.
Current Role at Mood Media
Vanessa Wischnewski serves as the Manager of Strategic Sourcing at Mood Media, a position she has held since 2010. In this role, she focuses on consumer-focused merchandising and integrated campaign management. Her responsibilities include managing time-sensitive product launches and complex display rollouts, ensuring that projects are executed efficiently and effectively. Wischnewski's expertise in negotiating and relationship-building with licensors and suppliers contributes to the success of her initiatives.
Previous Experience at Somerset Entertainment
Prior to her current position, Vanessa Wischnewski worked at Somerset Entertainment for ten years, from 2000 to 2010. During her tenure, she held multiple roles including Brand and Assistant Marketing Manager and Special Project Coordinator. Her experience in these positions involved coordinating marketing efforts and managing special projects, which provided her with a solid foundation in brand management and marketing strategies.
Educational Background
Vanessa Wischnewski has a diverse educational background. She has been studying Marketing and Management at the Schulich School of Business - York University since 2004. Prior to that, she attended the University of Guelph, where she studied Studio Arts and earned a Bachelor of Arts degree from 1994 to 1997. This combination of education has equipped her with a strong understanding of both creative and business aspects of marketing.
Experience in Retail Management
Vanessa Wischnewski has experience in retail management, having worked as a Store Manager at Sport Chek from 1997 to 1999. In this role, she gained valuable insights into retail operations and customer engagement. Her background in recognition and incentive product development and sales further enhances her ability to implement effective loyalty programs and plan events and trade shows.
Skills and Specializations
Vanessa Wischnewski possesses strong skills in negotiating and relationship-building, particularly with licensors and suppliers. She has a proven track record in planning and executing chain-wide promotions and events. Additionally, she is experienced in digital engagement and interaction, especially in the context of retail merchandising, which allows her to effectively connect with consumers and enhance their shopping experience.