Bobby Epps Jr.
About Bobby Epps Jr.
Bobby Epps Jr. is a Paid Search Manager with extensive experience in digital marketing, having held positions at notable companies such as MuteSix and Neiman Marcus Group. His background includes roles in eCommerce marketing, social media consulting, and military service in the US Navy.
Current Role at MuteSix
Bobby Epps Jr. serves as a Paid Search Manager at MuteSix, a position he has held since 2022. In this role, he develops and presents a 90 Day Road Map for clients, outlining strategies for paid search campaigns. He leads monthly training sessions that focus on the fundamentals of Paid Search, ensuring that his team is well-versed in current practices. His responsibilities include managing client communications through various platforms, including email, Slack, and Asana.
Previous Experience in Ecommerce Marketing
Before joining MuteSix, Bobby Epps Jr. worked at The Aspen Brands Company as an Ecommerce Marketing Manager from 2018 to 2019. He then transitioned to The Home Depot, where he served as a Paid Search Marketing Manager from 2019 to 2021. His experience in these roles contributed to his expertise in managing paid search strategies and ecommerce marketing initiatives.
Military Background
Bobby Epps Jr. served in the US Navy as a Petty Officer 3rd Class from 2002 to 2006. His military service took place in Pearl Harbor, Hawaii, and provided him with foundational skills that have contributed to his professional development in subsequent roles.
Educational Background
Bobby Epps Jr. studied at the University of Alabama at Birmingham, where he earned a Bachelor's degree with a major in Journalism and a minor in Sociology from 2010 to 2013. He also completed an Associates degree in Business Marketing at the United States Naval A School from 2002 to 2003. Additionally, he pursued SEO training through a course by Moz and achieved SEO Content Certification in 2015.
Skills and Specializations
Bobby Epps Jr. specializes in paid search management and ecommerce marketing. He utilizes tools such as Data Feed Watch to optimize shopping feeds and conducts A/B testing. His work includes assisting in Conversion Rate Optimization (CRO) audits, focusing on on-page optimization and keyword research to improve customer acquisition strategies.