Grace Anderson
About Grace Anderson
Grace Anderson is a Senior Paid Search Campaign Manager with extensive experience in digital marketing and team leadership. She has a background in managing significant ad budgets and has worked across various industries, including apparel, beauty, health, and fitness.
Current Role at MuteSix
Grace Anderson currently serves as the Senior Paid Search Campaign Manager at MuteSix, a position she has held since 2021. In this role, she oversees a monthly advertising budget exceeding $2 million and leads a team of over five campaign managers. Her responsibilities include planning and executing paid search campaigns across various digital platforms, ensuring optimal performance and return on investment for clients.
Previous Experience at MuteSix
Before her current role, Grace worked at MuteSix as a Digital Marketing Coordinator focusing on Google Ads from 2019 to 2020. In this capacity, she contributed to the development of 'Google in the News' announcements, which provided updates to department members regarding changes in Google's ads platform. She also served as a Paid Search Campaign Manager from 2020 to 2021, further enhancing her expertise in digital marketing.
Educational Background
Grace Anderson studied at the University of California, Santa Cruz, where she earned a degree in Business Management Economics with a focus on Marketing from 2017 to 2019. This educational foundation has equipped her with the skills necessary to excel in the marketing field and manage complex campaigns effectively.
Marketing Internship and Early Career
In 2019, Grace completed a marketing internship at the Seymour Marine Discovery Center in Santa Cruz, California, where she gained practical experience in marketing strategies. Additionally, she participated in the Google Online Marketing Challenge during the same year, further developing her skills in digital marketing.
Team Leadership and Event Planning
Grace plays an active role in her department's culture committee, where she plans and organizes in-person events to foster team engagement and collaboration. She also serves as the department representative on the company's strategy and leadership team, contributing to broader organizational goals and initiatives.