Jennifer Fernandez
About Jennifer Fernandez
Jennifer Fernandez is a Senior Influencer Campaign Manager at MuteSix, where she has worked since 2021. She holds a Bachelor's Degree in Public Relations from Florida International University and has extensive experience managing influencer campaigns for various clients.
Work at MuteSix
Jennifer Fernandez has been employed at MuteSix as a Senior Influencer Campaign Manager since 2021. In her role, she is responsible for managing influencer campaigns for a variety of clients, including Art of Sport, Gorilla Bow, NicheCanvas, Tupelo Goods, and Pacha Soap. She creates and presents weekly and quarterly business review reports to clients, showcasing campaign performance and insights.
Education and Expertise
Jennifer studied at Florida International University, where she earned a Bachelor’s Degree in Public Relations from 2016 to 2018. Prior to that, she attended Miami Dade College, achieving an Associate of Arts in Mass Communication/Media Studies from 2014 to 2016. Her expertise includes establishing and maintaining relationships with TikTok and Instagram creators across various follower sizes, from nano to macro influencers.
Background
Jennifer has a diverse professional background in campaign management and public relations. Before joining MuteSix, she worked as an Influencer Campaign Manager at Stargazer for nine months in 2018-2019. She also held positions as a Social Media Campaign Manager Intern and a Public Relations Intern at Stargazer and Gnazzo Group, respectively. Earlier in her career, she worked as an Appointment Coordinator at Urology Specialty Care and as a Sales Associate at GUESS?, Inc.
Achievements
Throughout her career, Jennifer has specialized in launching both paid and gifting influencer campaigns tailored to client goals, such as increasing ROI or generating content for advertisements. Her experience spans various roles that have contributed to her skills in influencer marketing and campaign strategy.