Joseph Magnavita
About Joseph Magnavita
Joseph Magnavita is a Senior Account Executive at MuteSix, where he leads sales strategies and manages the sales cycle. He has a background in Sport Management and extensive experience in media planning and account management across various companies.
Work at MuteSix
Joseph Magnavita serves as a Senior Account Executive at MuteSix, a position he has held since 2023. In this role, he leads the development and execution of sales strategies aimed at achieving annual revenue targets of $5 million. He manages the entire sales cycle, from lead generation to closing deals and providing post-sales support, utilizing Salesforce for effective tracking and management. Joseph conducts discovery calls with both outbound and inbound leads to assess their paid media needs and prepares sales presentations tailored to C-Suite executives.
Education and Expertise
Joseph Magnavita earned a Bachelor of Science degree in Sport Management from the State University of New York Cortland. His educational background provides a foundation for his expertise in sales and account management within the media industry. He has developed skills in conducting targeted outreach campaigns, consulting E-commerce clients, and optimizing various paid media strategies, including Search, Social, Retail, Programmatic, and Affiliate marketing.
Background
Before joining MuteSix, Joseph Magnavita accumulated extensive experience in account management and media planning. He worked at GroupM as a Media Planner for the IBM account from 2017 to 2019 and later held positions at Spark Foundry and Kepler, where he served as a Senior Media Planner and Senior Media Analyst, respectively. He also worked at TikTok as an Account Manager focusing on the Entertainment, Dating, and Health verticals from 2020 to 2022, and at Meta as an Account Manager on a contract basis from 2022 to 2023.
Sales and Client Acquisition Strategies
In his role at MuteSix, Joseph Magnavita employs various methods for client acquisition, including emailing, cold calling, networking, and attending industry events. He implements targeted outreach campaigns using CRM tools to maintain a steady flow of qualified leads and improve conversion rates. His collaborative approach with cross-functional teams ensures successful service delivery and enhances customer satisfaction.