Maziar Malakouti
About Maziar Malakouti
Maziar Malakouti serves as the Director of Paid Social at MuteSix, where he manages over $1 million in monthly paid social spend and focuses on profitability for direct-to-consumer brands. He leads the development of resources and best practices for the paid social department while mentoring a team of five professionals.
Current Role at MuteSix
Maziar Malakouti serves as the Director of Paid Social at MuteSix, a position he has held since 2020. In this role, he manages over $1 million in monthly paid social spend, emphasizing profitability for direct-to-consumer (DTC) brands. He is responsible for strategizing and executing paid social ad campaigns from conception to analysis for more than 20 growing DTC brands. Additionally, he leads the creation of resources and best practices for the entire paid social department, ensuring that the team operates efficiently and effectively.
Previous Experience in Digital Marketing
Before his current role, Maziar worked as a Senior Paid Social Campaign Manager at MuteSix from 2019 to 2020. He also held the position of Digital Marketing Specialist at Agency 2.0 — Crowdfunding Marketing Accelerator from 2018 to 2019. His freelance work as a Digital Marketing Specialist spanned from 2016 to 2019, during which he provided marketing and creative services in the Greater Los Angeles Area. His diverse experience in digital marketing has equipped him with the skills necessary to excel in his current position.
Education and Academic Background
Maziar Malakouti earned his Bachelor's degree in Psychology from the University of California, Irvine, where he studied from 2015 to 2017. His academic background has provided him with insights into consumer behavior, which he applies in his marketing strategies. Additionally, he served as Marketing Manager at the UCI ANTrepreneur Center from 2016 to 2017, where he gained valuable experience in managing marketing initiatives.
Mentorship and Team Development
In his current role, Maziar mentors a team of five individuals, focusing on their skill development and career advancement. He emphasizes the importance of fostering talent within his team, ensuring that they are equipped with the necessary skills to succeed in the fast-paced digital marketing environment. His mentorship approach contributes to a collaborative and growth-oriented team culture.
Focus on Business Growth and Performance
Maziar conducts research to identify high-level business opportunities that enhance performance and growth for clients. His strategic insights help DTC brands optimize their paid social campaigns, driving profitability and achieving marketing objectives. His focus on performance metrics ensures that campaigns are data-driven and aligned with client goals.