Michael Yip
About Michael Yip
Michael Yip is the Group Lead (VP) of Programmatic and Retail Media at MuteSix, where he has worked since 2023. He has a background in chemical engineering and extensive experience in programmatic media, having held various roles in major companies across New York City and Los Angeles.
Current Role at MuteSix
Michael Yip serves as the Group Lead (VP) of Programmatic and Retail Media at MuteSix, a position he has held since 2023. In this role, he oversees programmatic media strategies and retail media initiatives, leveraging his extensive experience in digital advertising. His leadership is informed by his previous role as VP of Programmatic at MuteSix from 2022 to 2023, where he contributed to the company's programmatic efforts.
Previous Experience in Advertising
Prior to his current position, Michael Yip held various roles in the advertising industry. He worked as Director of Programmatic at Media Assembly from 2021 to 2022 and as Associate Media Director at MediaCom from 2018 to 2021. His experience includes significant roles at Accuen, where he was a Senior Trading Manager focusing on programmatic media from 2015 to 2017, and at Carat as Associate Director, Digital from 2017 to 2018.
Educational Background
Michael Yip holds a Bachelor of Science (BS) in Chemical Engineering from UC Irvine and a Master of Science (MS) in Chemical Engineering from Columbia University. His educational background in engineering provides him with a strong analytical foundation, which he applies to his work in digital media and advertising.
Career Progression
Michael Yip has demonstrated significant career growth within the advertising industry. He transitioned from technical roles, such as Optimization Engineer at Koch Industries-Flint Hills Resources, to leadership positions in digital media. His career includes various analyst and managerial roles, showcasing his ability to adapt and excel in programmatic media.
Expertise in Programmatic Media
Michael Yip possesses a deep understanding of programmatic media, strategic planning, and data analysis. His experience spans multiple roles focused on programmatic trading and optimization, allowing him to develop comprehensive strategies in both the Los Angeles and New York City markets. This diverse perspective enhances his effectiveness in leading programmatic initiatives.