Morgan Sauseda

Lifecycle & Retention Campaign Manager @ MuteSix

About Morgan Sauseda

Morgan Sauseda serves as the Lifecycle & Retention Campaign Manager at MuteSix in Los Angeles, California, where he has worked since 2021. He specializes in managing large-scale SMS and email marketing campaigns, leveraging marketing automation tools to enhance campaign performance.

Work at MuteSix

Morgan Sauseda has been serving as the Lifecycle & Retention Campaign Manager at MuteSix since 2021. In this role, Morgan focuses on maximizing campaign performance to achieve customer acquisition, conversion, and growth goals. Morgan leverages marketing automation and CRM technologies, including Google Analytics and HubSpot, to support various campaigns. This position is based in Los Angeles, California, where Morgan has developed strategies that enhance customer engagement and retention.

Education and Expertise

Morgan Sauseda studied at Texas A&M University, where Morgan earned a Bachelor of Science (BS) degree in HR & Business Management. This educational background provides a strong foundation for Morgan's expertise in managing large-scale SMS and Email marketing campaigns. Morgan's knowledge extends to customer lifecycle segmentation and predictive analytics, which are critical for developing effective marketing strategies.

Previous Experience at Amazon

Before joining MuteSix, Morgan worked at Amazon as a Creative Campaign Manager from 2021 to 2022. In this role, Morgan was responsible for developing and executing creative marketing campaigns. This experience contributed to Morgan's skills in campaign management and strategic planning, further enhancing capabilities in the marketing field.

Background in Digital Marketing

Morgan Sauseda has a solid background in digital marketing, having worked as a Digital Marketing Manager at Media Jet Marketing from 2020 to 2021. During this time, Morgan managed various marketing initiatives and established targeting strategies based on customer lifecycle segmentation. This role involved conducting analysis of competitor programs to gain insights into effective targeting and promotional offers.

Campaign Management Skills

Morgan specializes in managing large-scale SMS and Email marketing campaigns from development to execution. Morgan establishes targeting strategies and conducts frequent analyses of competitor programs to inform campaign decisions. Additionally, Morgan communicates campaign performance to clients and develops clear roadmaps for future strategies, ensuring alignment with business objectives.

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