Raechel Peters
About Raechel Peters
Raechel Peters is an Email Campaign Manager with extensive experience in digital marketing across various industries, including SaaS, fashion retail, financial services, and restaurant entertainment. She currently works at Mutesix and has held previous positions at Gildan, Dave & Buster's, and other companies, specializing in data-driven initiatives to enhance customer loyalty and digital strategy.
Current Role at MuteSix
Raechel Peters serves as the Email Campaign Manager at MuteSix, a position she has held since 2020. In this role, she focuses on developing and executing email marketing strategies to engage customers and drive conversions. Her work involves analyzing campaign performance and optimizing email content to enhance customer interactions. Raechel's expertise in data-driven marketing supports MuteSix's objectives in delivering effective digital marketing solutions.
Previous Experience in Email Marketing
Prior to her current position, Raechel Peters worked in various roles that honed her email marketing skills. She was the CRM and Email Marketing Manager at Gildan from 2018 to 2019 in Montréal, Quebec. Before that, she served as the Client Relationship Manager and Email Marketing Specialist at Dave & Buster's Inc. from 2016 to 2018 in Dallas, Texas. Additionally, she worked as an E-commerce Marketing Specialist at Zale from 2014 to 2016 in Irving, Texas, where she focused on email marketing initiatives.
Education and Academic Background
Raechel Peters earned her Bachelor of Arts degree from Wichita State University, where she studied Marketing, Liberal Arts, and Communication from 2008 to 2012. This educational background provided her with a solid foundation in marketing principles and communication strategies, which she has applied throughout her career in digital marketing.
Diverse Industry Experience
Raechel Peters has extensive experience in digital marketing across various industries, including SaaS, fashion retail, financial services, and restaurant and entertainment sectors. This diverse background enables her to implement tailored marketing strategies that address the unique challenges and opportunities within each industry. Her international experience further enriches her understanding of global marketing trends and customer engagement.
Specialization in Data-Driven Marketing
Raechel Peters specializes in data-driven initiatives aimed at enhancing customer loyalty and digital strategy. Her focus on analytics allows her to make informed decisions that improve marketing effectiveness. By leveraging data insights, she develops strategies that not only attract new customers but also retain existing ones, contributing to long-term business success.