Antonio B.
About Antonio B.
Antonio B. is a Brand Manager with over 15 years of experience in e-commerce and digital transformation. He has held various roles in companies such as The Home Depot Mexico, VivaAerobus, and Grupo Axo®, and currently focuses on enhancing sales for clients on Amazon Marketplace.
Current Role at My Amazon Guy
Antonio B. serves as a Brand Manager at My Amazon Guy since 2023. In this role, he focuses on enhancing sales for over 350 clients on the Amazon Marketplace in the United States. His responsibilities include developing and executing strategies that improve product visibility and conversion rates, leveraging his extensive experience in e-commerce.
Previous Experience in E-commerce Management
Antonio B. has a diverse background in e-commerce management, having held several key positions. He was the Director of Ecommerce at Loly in the Sky from 2017 to 2020, where he oversaw online sales strategies. Prior to that, he served as Ecommerce Manager at VivaAerobus from 2011 to 2013, and as Ecommerce Product Manager at Amway from 2013 to 2017. His roles have equipped him with significant expertise in digital marketing and sales optimization.
Background in Information Technology
Antonio B. has a solid foundation in information technology, having worked as an IT Director for six years, where he led large-scale digital transformations and omnichannel implementations. His earlier experience includes roles as an Information Technology Consultant at CEMEX MÉXICO and as Director of IT at Grupo Axo® from 2020 to 2023. This background supports his strategic approach to e-commerce and digital marketing.
Educational Qualifications
Antonio B. earned a Bachelor's degree in Computer Science from Tecnológico de Monterrey, where he studied from 2001 to 2006. This educational background provides him with a strong technical foundation that complements his extensive experience in e-commerce and digital strategy.
Expertise in Digital Marketing Strategies
Antonio B. specializes in implementing digital and marketing strategies, particularly for fashion brands. He has over 15 years of experience in managing teams focused on e-commerce platforms. His expertise includes sophisticated strategies for merchandising, content creation, and SEO, aimed at boosting product visibility and conversion rates on platforms like Amazon.