Susan Scott
About Susan Scott
Susan Scott is a Marketing Campaign Manager at the National Safety Council, where she has worked since 2018. She has extensive experience in marketing and research, having previously held positions at Kantar Millward Brown and The Bradford Group.
Work at National Safety Council
Susan Scott has been serving as the Marketing Campaign Manager at the National Safety Council since 2018. In this role, she tracks key performance indicators (KPIs) for each business unit, which helps influence strategic decisions and negotiate necessary resources. Prior to her current position, she worked as the Product Line Manager for First Aid Training at the same organization from 2016 to 2018. Her experience at the National Safety Council spans a total of six years.
Previous Experience in Marketing
Before joining the National Safety Council, Susan Scott worked as a Senior Marketing Manager at The Bradford Group from 1993 to 2005, where she spent 12 years managing various marketing initiatives. Following this, she served as a Research Coordinator at Kantar Millward Brown from 2013 to 2016, gaining valuable insights into market research and analytics during her three-year tenure.
Education and Expertise
Susan Scott holds a Bachelor of Science degree in Marketing from Northern Illinois University. Her educational background provides a solid foundation for her expertise in marketing strategy, data analytics, and campaign management. She utilizes her knowledge to enhance market segmentation and improve campaign effectiveness.
Marketing Campaign Development
In her current role, Susan Scott develops integrated marketing campaigns aimed at increasing customer acquisition and retention. She collaborates with cross-functional teams to ensure that marketing projects are delivered on time and within budget. Her ability to monitor and interpret data analytics plays a crucial role in enhancing the effectiveness of these campaigns.