Aimee Poole
About Aimee Poole
Aimee Poole serves as the Lead Demand Manager at Nationwide Building Society, where she has worked since 2019. With over 22 years of marketing and digital experience, she has held various roles in prominent organizations, demonstrating strong strategic thinking and project management skills.
Work at Nationwide Building Society
Aimee Poole has been employed at Nationwide Building Society since 2016. She initially served as a Senior Project Manager for nine months before transitioning to a contract role as Marketing Resource & Delivery Planning Manager for seven months. In 2017, she took on the role of Manager, Delivery Lead, and has held this position for seven years. Since 2019, she has also been the Lead Demand Manager, contributing to the organization's strategic initiatives from Bristol, United Kingdom.
Previous Experience in Marketing
Before joining Nationwide Building Society, Aimee Poole accumulated extensive experience in marketing roles. She worked as an Account Director at Havas helia from 2004 to 2015, where she spent 11 years managing client accounts. Her career also includes a position as Customer Marketing Commercial Manager at npower for eight months in 2015-2016 and as an Account Executive at redtag for two years from 2002 to 2004. Additionally, she served as a Marketing Executive at Haynes Publishing for one year.
Education and Expertise
Aimee Poole studied at the University of Gloucestershire, where she earned a degree in Business Management with Marketing Management from 1998 to 2002. With over 22 years of marketing and digital experience, she has developed a strong ability to manage large-scale programs involving strategy, creative execution, data processing, and measurement across multiple channels. Her expertise is complemented by a diverse set of transferable skills that enhance her capacity to maximize opportunities.
Skills and Professional Attributes
Aimee Poole is known for her reliability, flexibility, and cooperative nature in professional settings. She has a passion for exceeding client objectives and key performance indicators (KPIs). Her strategic thinking enables her to develop, deliver, and evaluate innovative ideas effectively. Aimee's adeptness in managing complex projects and her experience with national and global blue-chip brands highlight her capability in the marketing field.