Diane Gerdes
About Diane Gerdes
Diane Gerdes is a Senior Manager of Proposals at Navitus Health Solutions, with extensive experience in product marketing and proposal management across various healthcare organizations. She holds a Bachelor of Arts from Dominican University and a Master of Arts from Arizona State University, specializing in translating complex healthcare concepts into effective marketing content.
Work at Navitus
Diane Gerdes currently holds the position of Senior Manager, Proposals at Navitus Health Solutions. She has been with the company since 2020, contributing to the development and management of proposals that align with the organization's strategic objectives. Her role involves ensuring that proposals meet the needs of potential clients while maintaining the company's standards and messaging.
Previous Experience in Healthcare Marketing
Diane Gerdes has extensive experience in healthcare marketing. Prior to her current role, she worked at several notable organizations. She served as a Product Marketing Manager at Aetna from 2016 to 2017 and at MedeAnalytics from 2017 to 2019. Additionally, she held the position of Product Marketing Manager at Press Ganey from 2014 to 2016, and at CVS Health from 2005 to 2009. Her diverse background in these roles has equipped her with a comprehensive understanding of the healthcare industry.
Education and Expertise
Diane Gerdes holds a Bachelor of Arts in Communication from Dominican University and a Master of Arts from Arizona State University. Her educational background supports her expertise in value proposition and messaging, as well as her ability to translate complex healthcare concepts into accessible content. She focuses on aligning marketing strategies with consumer engagement to enhance communication effectiveness.
Background in Proposal Management
Diane Gerdes has a solid foundation in proposal management, having worked in various capacities across multiple organizations. She was a Proposal Manager at SHPS from 2003 to 2005 and later served as a Proposal Administrator at Catamaran from 2011 to 2014. Her experience in these roles has honed her skills in developing compelling proposals tailored to the needs of clients in the healthcare sector.
Specialization in Marketing Strategies
Diane Gerdes specializes in developing integrated marketing programs that enhance brand awareness and engagement. She maintains a strategic focus on embedding market-based insights into both B2B and B2C programs. Her strong passion for delivering the right message to the right audience at the right time is reflected in her approach to marketing, which aims for measurable results.