NAXION
NAXION is a market research and consulting firm that offers a wide range of services across various industries, utilizing both qualitative and quantitative tools, and specializes in advanced analytics and forecasting.
Services
NAXION offers a diverse range of market research and consulting services aimed at aiding businesses in understanding their market and optimizing their strategies. The services include market mapping, market monitoring, opportunity assessment, innovation/optimization, and Farsight® Forecasting and Market Modeling. These services are designed to provide businesses with credible insights for effective decision-making. The company also provides litigation and regulatory support services, offering data and expert testimony crucial for legal and regulatory matters.
Industries Served
NAXION provides specialized market research and consulting services across various industries. These industries include Health & Life Sciences, Information Technology, Built Environments & Systems, Vehicles & Heavy Equipment, Financial Services, Business to Business, Energy, and Consumer Products. The expertise spans multiple sectors, tailoring solutions to meet the unique needs of each industry. Through its specialized healthcare market research arm, the NAscence Bio-Innovation Group, NAXION focuses on the commercialization of new therapies and medical technologies.
Research and Analytics Tools
NAXION employs a blend of qualitative and quantitative tools, alongside proprietary software to deliver precise market insights. The company's toolbox includes advanced analytics and modeling techniques designed to navigate complex market scenarios. Additionally, they host workshops and seminars aimed at expanding client knowledge and application of market research findings. These combined resources support deep dives into customer experience studies, helping businesses enhance how customers interact with their products and services.
Farsight® Forecasting
NAXION provides a comprehensive suite of forecasting services known as Farsight® Forecasting. This includes predictive models that aid businesses in conducting thorough market analyses. The predictive capabilities of Farsight® Forecasting are designed to deliver precise and actionable future market insights. These forecasting services cater to businesses looking to stay ahead in evolving markets through meticulous planning and strategy.
Thought Leadership
NAXION hosts various publications and thought leadership pieces under its 'Fresh Thinking' section. This segment of the company focuses on providing innovative viewpoints on market research and related fields. The publications serve as an informational resource, sharing new ideas and methodologies that push the boundaries of traditional market research. By maintaining this section, NAXION showcases its commitment to advancing the field of market research through continuous learning and innovation.