Kelly Eunjung Kim
About Kelly Eunjung Kim
Kelly Eunjung Kim serves as the Vice President of NC America at NCSOFT West, bringing over 18 years of experience in the digital entertainment industry, particularly in global marketing and product strategy.
Current Role at NCSOFT West
Kelly Eunjung Kim serves as the Vice President of NC America at NCSOFT West, a position she has held since 2023. In this role, she focuses on establishing and enhancing the company's presence in the North American gaming market. Her responsibilities include overseeing product strategy and ensuring alignment with global marketing initiatives.
Previous Experience at NCSOFT
Kelly has extensive experience at NCSOFT, having worked in various capacities from 2005 to 2023. She started as a Marketing Manager in the Overseas Business Team, then progressed to Senior Manager for Global Marketing Direction. After several years, she transitioned to NCSOFT West, where she held roles such as Director of Publishing Operations and Senior Director of Corporate Release, Internationalization, and QA before becoming Vice President.
Education and Expertise
Kelly Eunjung Kim holds a Master of Business Administration (MBA) from UCLA Anderson School of Management, where she studied from 2022 to 2024. She also earned a Master's degree in Communication and Media Studies from Yonsei University between 2003 and 2005. Additionally, she studied Communication, Journalism, and Related Programs as an exchange student at Grove City College, which contributes to her expertise in multicultural management and communication.
Industry Experience and Skills
With over 18 years of experience in the digital entertainment industry, Kelly specializes in launching and managing AAA gaming titles on a global scale. She demonstrates proficiency in navigating international markets and adapting strategies to meet diverse consumer needs. Her fluency in English and Korean enhances her leadership capabilities and fosters positive relationships across cultural backgrounds.
Career at IBM Korea
Before her tenure at NCSOFT, Kelly worked at IBM Korea as a Senior Consultant and Project Management Officer (PMO) from 2010 to 2011. This role provided her with valuable experience in project management and consulting, further enriching her professional background in the technology and entertainment sectors.