Marianne Ng
About Marianne Ng
Marianne Ng is a Senior CRM Manager at NCSOFT, where she has worked since 2021. She has a background in ecommerce and customer relationship management, with previous roles at Belkin International, Blizzard Entertainment, and Edmunds.com.
Current Role at NCSOFT
Marianne Ng has been serving as the Senior CRM Manager at NCSOFT since 2021. In this role, she focuses on enhancing customer relationship management strategies to improve player engagement and retention. Her responsibilities include implementing lifecycle journeys for four game franchises, targeting both new and lapsed players. Ng's efforts aim to optimize communication and marketing strategies within the gaming industry.
Previous Experience in CRM and Marketing
Before joining NCSOFT, Marianne Ng worked at Blizzard Entertainment as a CRM Specialist from 2019 to 2021. During her tenure, she contributed to various customer engagement initiatives. Prior to that, she held the position of Ecommerce Marketing Manager at Belkin International from 2017 to 2019, where she focused on driving online sales and marketing strategies. Her diverse background includes roles at Edmunds.com and Rakuten.com, where she developed skills in account management and affiliate marketing.
Educational Background
Marianne Ng studied International Studies at the University of California, Irvine, where she earned a Bachelor of Arts (B.A.) from 2009 to 2013. She also attended 明治学院大学 / Meiji Gakuin University for 11 months in 2012, furthering her international studies. Ng completed her high school education at South Pasadena High School, achieving a High School Diploma from 2005 to 2009.
Contributions to NCSOFT
At NCSOFT, Marianne Ng has made significant contributions to the marketing department. She played a key role in migrating to a new email service provider, Iterable, which aimed to enhance campaign efficiencies. Additionally, her strategic execution of email campaigns resulted in a 50% growth in campaign volume and revenue, demonstrating her impact on the company's marketing performance.