Pedro Cano, PhD
About Pedro Cano, PhD
Pedro Cano, PhD, is the Brand Manager for Guild Wars 2 at NCSOFT, where he has developed and executed strategic marketing campaigns to enhance player engagement. With a background in chemistry and biomedicine, he has held various marketing roles across several companies, utilizing data analytics and innovative marketing solutions throughout his career.
Work at NCSOFT
Pedro Cano currently holds the position of Brand Manager for Guild Wars 2 at NCSOFT, a role he has occupied since 2022. In this capacity, he is responsible for overseeing brand strategy and marketing initiatives for the game. Prior to this, he served as Associate Brand Manager for Guild Wars 2 from 2021 to 2022. His work has involved collaborating with cross-functional teams to integrate innovative marketing solutions that align with the overall brand strategy.
Education and Expertise
Pedro Cano has an extensive educational background with a focus on science and marketing. He earned a Bachelor of Science in Chemistry from Universidad de Granada from 1995 to 2000. He also holds a Doctor of Philosophy (PhD) in Biomedicine from Universitat de Barcelona, completed between 2003 and 2008. Additionally, he pursued a Postdoctoral Fellowship in Neuroscience at the University of California, San Francisco from 2009 to 2012. He further enhanced his marketing skills by obtaining a certification in Digital Marketing from UC Berkeley Extension in 2020 and completed a course on impactful transitions at Stanford University in 2022.
Background
Pedro Cano has a diverse professional background that spans various roles in marketing and communications. He began his career in media as an Editor at Blogocio Media S.L. from 2013 to 2014, later becoming the US & Latin America Marketing Manager at the same company from 2014 to 2016. He transitioned to digital marketing roles, including positions at BroadbandTV as a Talent Acquisition Specialist and at Digital Fusion Inc. as a Digital Marketing Manager. He also co-founded BlindDog Communications, serving as CEO from 2017 to 2018, before taking on marketing roles at Neon Doctrine and NCSOFT.
Achievements
Throughout his career, Pedro Cano has made significant contributions to the marketing strategies for Guild Wars 2. He has developed and executed strategic marketing campaigns that enhanced player engagement and community growth. His expertise in utilizing advanced data analytics has optimized marketing strategies, resulting in improved campaign performance metrics. He played a key role in the successful launch of new content updates for Guild Wars 2, employing creative marketing tactics to boost player interest and brand visibility.