Peri Kadaster
About Peri Kadaster
Peri Kadaster serves as the Chief Marketing Officer at NearForm, bringing extensive experience in marketing and strategy from previous roles at companies like McKinsey & Company and Commencis. She holds degrees from Duke University and Harvard Business School, and is actively involved in mentoring startups and contributing to Turkey's entrepreneurship ecosystem.
Current Role at NearForm
Peri Kadaster serves as the Chief Marketing Officer at NearForm, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her expertise in digital media and multichannel retail contributes to the development of innovative marketing approaches that enhance brand visibility and customer engagement.
Previous Experience in Marketing and Strategy
Prior to her current role, Peri Kadaster held various positions in marketing and strategy across multiple organizations. She worked at Commencis as Head of Strategy & Marketing and later as Director of MEA Strategy & Marketing at Monitise plc (now Fiserv). Her experience also includes serving as Vice President of Marketing at CoffeeTable and as Engagement Manager at McKinsey & Company, where she specialized in digital media and consumer goods.
Educational Background
Peri Kadaster has a robust educational background with degrees from prestigious institutions. She studied Political Science at Duke University, earning an AB from 2000 to 2004. She later attended Harvard Business School, where she completed her MBA from 2007 to 2009. Additionally, she briefly studied Political Science at the University of Oxford in 2002.
Industry Involvement and Mentorship
Peri Kadaster is actively involved in Turkey's entrepreneurship ecosystem. She contributes as a blogger for HBR Turkey and participates in events like Startup Istanbul. She also mentors startups through programs such as eTohum, BÜMED Business Angels, and Istanbul Business Angels, sharing her expertise in marketing and strategy to support emerging businesses.
Speaking Engagements and Conferences
Peri Kadaster has been a speaker at notable industry events, including SXSW and Google DevFest. Her participation in these conferences highlights her thought leadership in marketing and technology, as well as her commitment to sharing insights with a broader audience.