Jazmin Villarino
About Jazmin Villarino
Jazmin Villarino is an influencer and social media marketing manager with a background in industrial engineering. She specializes in managing social media content across various niches and has achieved significant growth in online engagement for her current employer, NewAir Compact Appliances.
Work at NewAir
Jazmin Villarino has been with NewAir Compact Appliances since 2019, initially serving as Influencer Marketing Coordinator and later advancing to Influencer and Social Media Marketing Manager in 2021. In her current role, she specializes in managing social media content across various niches, including Cigar, Cars, Sports, Wine, Beer, and Lifestyle. Jazmin oversees a team of two Influencer Marketing coordinators, ensuring that monthly goals are met. She has successfully implemented content strategies in collaboration with the Sales department to enhance engagement and brand visibility.
Education and Expertise
Jazmin Villarino studied at Universidad Autónoma de Baja California, where she earned a degree in Industrial Engineering from 2014 to 2019. She also attended Escola Universitària Salesiana de Sarrià, achieving a degree in Ingenieria en organizacion industrial in 2018. Her educational background provides her with a strong foundation in organizational and industrial principles, which she applies in her marketing and social media strategies.
Background
Before joining NewAir, Jazmin worked at VIMETAL as a Human Talent Developer for five months in 2019. She also completed an internship in Occupational Health and Safety at the same company from 2018 to 2019. Additionally, she gained experience as a Maintenance Assistant at Camp Lochearn during the summers from 2015 to 2019. This diverse work history has contributed to her skills in team management and operational oversight.
Achievements
Jazmin Villarino has achieved significant growth in social media engagement during her tenure at NewAir. Notably, she led efforts that resulted in a 65% increase in Instagram following for the account @newairusa over the past year, reaching a total of 40.1K followers. She utilizes tools such as GRIN and Planoly to enhance the company's brand presence and analyzes engagement data monthly to inform digital campaign strategies.
Social Media Strategy and Collaboration
In her role, Jazmin coordinates collaborations with high-profile individuals, including influencers, actors, and athletes, to strengthen brand presence. She implements targeted content strategies across social media platforms, focusing on building an online community and enhancing user engagement. Her analytical approach to social media marketing allows her to identify trends and adjust strategies accordingly.