Vanessa Badia
About Vanessa Badia
Vanessa Badia is a Business Development Account Manager at NewAir Compact Appliances, where she has worked since 2020. She has a diverse background in sales and market research, with previous roles at the American Marketing Association and the Social Science Research Center.
Work at NewAir
Vanessa Badia has been employed at NewAir Compact Appliances as a Business Development Account Manager since 2020. In this role, she is responsible for managing customer portals to ensure accurate product listings and effectively represent the brand. She frequently leads and coordinates the company's presence at industry shows and events, focusing on building brand awareness and entering new markets. Her contributions include optimizing SEO ad spend campaigns to enhance product searches and drive sales on retailer websites.
Previous Employment Experience
Prior to her current role, Vanessa held various positions that contributed to her expertise in business development and sales. She worked at the American Marketing Association as a Sales representative from 2015 to 2016. At the Social Science Research Center, she served in multiple capacities, including Assistant Supervisor/Training Coordinator and Supervisor/Training Coordinator from 2018 to 2020. Additionally, she gained experience as a Sales Associate at Active Ride Shop and as a Sales Associate Intern at Barnes & Noble, Inc.
Education and Expertise
Vanessa Badia earned her Bachelor's degree in Business, Management, Marketing, and Related Support Services from California State University, Fullerton. Her educational background provides a foundation for her career in business development and sales. She has developed expertise in managing customer relationships, sales reporting, and demand forecasting, which she presents to senior executives, including VPs and the CEO.
Achievements in Sales and Marketing
Throughout her career, Vanessa has successfully led initiatives that have impacted sales and marketing strategies. She played a key role in transitioning her company to an OMNI channel approach by leading three in-store opportunities for high-profile accounts. Additionally, she has been involved in optimizing SEO ad spend campaigns to improve product visibility and increase sales on various retailer websites.