Anna Piatyszek
About Anna Piatyszek
Anna Piatyszek is the Director of Product Management at Newfold Digital, where she oversees the strategic portfolio roadmap across multiple brands. She has extensive experience in product management and marketing, having previously held various roles at Web.com, including Marketing Manager and Sr. Manager.
Current Role at Newfold Digital
Anna Piatyszek serves as the Director of Product Management at Newfold Digital, a position she has held since 2019. In this role, she is responsible for developing the strategic portfolio roadmap across three brands, catering to both domestic and international markets. Her focus includes creating differentiated strategies to effectively serve each market and align with the go-to-market strategy for each brand.
Previous Experience at Web.com
Prior to her current role, Anna Piatyszek held multiple positions at Web.com. She was the Marketing Manager for eCommerce from 2012 to 2013, where she worked for one year in Jacksonville, Florida. She later served as the Sr. Manager for Retail Domains & VAS from 2018 to 2019, and as the Sr. Manager for Domains Projects from 2016 to 2018. Additionally, she worked as a Marketing Manager for Website Optimization from 2013 to 2016. Her early experience at Web.com included a two-month internship in New Product Development in 2011.
Education and Academic Background
Anna Piatyszek holds a Bachelor of Science degree in Psychology and a Bachelor of Science degree in Marketing, both from the University of Florida, where she studied from 2008 to 2012. Additionally, she participated in a Study Abroad program at Universidad del Pacifico in 2009 for 11 months, enhancing her global perspective and understanding of diverse markets.
P&L Accountability and Strategic Focus
In her role at Web.com, Anna Piatyszek had P&L accountability for the retail domain name and add-ons portfolio across multiple brands. Her responsibilities included focusing on differentiating strategies tailored to serve specific market segments and user personas, ensuring alignment with the overall go-to-market strategy for each brand.