Beverly Campbell
About Beverly Campbell
Beverly Campbell serves as the Senior Vice President of Marketing at Newfold Digital, bringing extensive experience in marketing and product development across various industries. She has held leadership roles at companies such as Bluestem Brands, MetLife, and AmTrust Financial Services, demonstrating proficiency in direct response marketing and proof-of-concept testing.
Work at Newfold Digital
Beverly Campbell currently serves as the Senior Vice President of Marketing at Newfold Digital, a position she has held since 2021. Based in Jacksonville, Florida, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her role involves creating integrated marketing campaigns that enhance user experience and drive return on investment.
Previous Experience in Marketing and Management
Beverly Campbell has extensive experience in marketing and management across various organizations. She worked at HUB International as Senior Vice President of Personal Lines from 2018 to 2021. Prior to that, she held multiple roles at Bluestem Brands, Inc., including Vice President of Enhancement Services and General Manager of PayCheck Direct. Her tenure at MetLife included positions such as Vice President, Head of Product and Analytics, and Vice President, Head of Direct to Consumer.
Education and Expertise
Beverly Campbell has a strong educational background, having studied Mathematics at Lebanon Valley College, where she earned a Bachelor of Science degree. She further enhanced her skills by obtaining a Certificate in Foundations of Design Thinking from Ideo U. Additionally, she is pursuing a Certificate Program in Digital Marketing at Cornell Johnson Graduate School of Management, which she began in 2018.
Skills in Marketing and Leadership
Beverly Campbell possesses a range of skills in marketing and leadership. She is proficient in proof-of-concept testing and direct response marketing. Her expertise includes negotiating partner contracts, managing P&L, and leading cross-functional teams. She has a demonstrated ability to spearhead new initiatives for brand building and product launches, focusing on creating a positive user experience.
Career Development and Initiatives
Throughout her career, Beverly Campbell has developed and led various initiatives aimed at enhancing organizational performance. She has experience in debt protection programs, extended service plans, and the research and development of customer-specific programs. Her analytical nature and agile work delivery enable her to identify new avenues for growth and development within the companies she has served.