Christina Freeman
About Christina Freeman
Christina Freeman is a Marketing Director with extensive experience in product marketing and consumer strategy. She has held leadership roles at notable companies such as Aetna and The Zebra, and has a strong academic background in management and entrepreneurship.
Work at Newfront
Christina Freeman serves as the Marketing Director at Newfront, a position she has held since 2023. In this role, she has focused on developing marketing strategies that enhance brand visibility and drive customer engagement. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's overall business objectives.
Previous Experience in Marketing Leadership
Before joining Newfront, Christina held several significant positions in marketing leadership. She worked at Havas Health Plus as VP of CX Strategy for five months in 2022, where she contributed to customer experience strategies. Prior to that, she served as VP of Product Marketing at The Zebra from 2019 to 2020, and as Director of Enterprise Marketing and Media at Aetna from 2014 to 2018, where she led a cross-functional team to create a new consumer-led marketing strategy.
Education and Expertise
Christina Freeman has a diverse educational background. She studied at Boston University, earning a B.A. in Digital Media from the School of Film and Media. She also completed programs at Kellogg Executive Education, focusing on Product Strategy, and Wharton Executive Education, where she studied Entrepreneurship. This educational foundation supports her expertise in marketing strategy and product management.
Achievements in Marketing Strategy
Throughout her career, Christina has achieved notable results in marketing strategy. At Aetna, she secured a $4 million budget for a new marketing initiative and developed a closed-loop solution to measure the impact of a $40 million brand campaign. Additionally, she strategized a go-to-market launch for a new insurance product that resulted in a 76% lift in conversion rates.
Consulting and Advisory Roles
In addition to her directorial role at Newfront, Christina has served as an advisor at Lady Bird Talent since 2021. She has also worked as a marketing consultant at RiseHive Growth Marketing Consulting from 2020 to 2022. Her consulting roles have allowed her to leverage her expertise to assist various organizations in enhancing their marketing strategies and achieving business growth.