Gina Patzer, Ctsm
About Gina Patzer, Ctsm
Gina Patzer is a Senior Integrated Marketing Manager with extensive experience in marketing operations and event management. She has held various roles in prominent organizations and possesses a strong background in strategic planning and customer experience enhancement.
Work at Newfront
Gina Patzer serves as the Senior Integrated Marketing Manager at Newfront, a position she has held since 2021. In this role, she has developed and executed marketing strategies that significantly enhanced customer retention and revenue for the Employee Benefits practice. Her responsibilities include overseeing integrated marketing initiatives and ensuring alignment with overall business objectives.
Previous Experience in Marketing
Gina Patzer has a diverse background in marketing, having held various managerial roles across multiple organizations. She worked at Farm Boy Inc. as Marketing Operations Manager for 9 months in 2014-2015. Prior to that, she was the Marketing Manager at MD Financial Management from 2006 to 2011. She also served as Marketing Program Manager at Golder Associates from 2011 to 2014 and as Event Marketing Manager at the Canadian Medical Association from 2015 to 2019.
Education and Expertise
Gina Patzer has a solid educational foundation in event management and marketing. She studied at Northern Illinois University, where she earned the Certified Trade Show Marketer (CTSM) designation from 2016 to 2018. Additionally, she completed a Virtual Event & Meeting Management Certificate at the Event Leadership Institute in 2020. Her studies at Carleton University culminated in a Bachelor's Degree in Political Science and Government, and she also studied Creative Advertising at Algonquin College.
Marketing Skills and Recognition
Gina Patzer possesses expertise in combining strategic planning with creative guidance to enhance customer experiences across various marketing touchpoints. She is recognized for her ability to manage and execute memorable brand experiences, positioning herself as a trusted advisor in the marketing field. Her extensive experience has equipped her with the skills necessary to drive impactful marketing initiatives.
Career Timeline
Gina Patzer's career spans several key positions in marketing and event management. She began her career at IDT - Integrated Device Technology, Inc. as Marketing Programs Manager from 1998 to 2001. Following this, she worked at QNX Software Systems as Marketing Communications Manager from 2002 to 2006. Her career trajectory includes significant roles that have contributed to her current position at Newfront.