Sirena Dimas

Principal & Employee Benefits Producer @ Newfront

About Sirena Dimas

Sirena Dimas is a Principal and Employee Benefits Producer at Newfront Insurance, specializing in group health plans and advocating for equitable employee benefits. With over 14 years of experience at Pennbrook Insurance Services, she emphasizes user experience and transparency in employer benefit spending.

Work at Newfront

Sirena Dimas currently serves as Principal & Employee Benefits Producer at Newfront Insurance, a position she has held since 2021. In this role, she specializes in creating group health plans tailored for various industries, including technology, life sciences, legal, non-profit, and financial institutions. Her focus is on designing benefit packages that enhance employee retention and affordability.

Previous Experience at Pennbrook Insurance Services

Prior to her current role, Sirena Dimas worked at Pennbrook Insurance Services, Inc. for 14 years, from 2007 to 2021, in the San Francisco Bay Area. During her tenure, she held the position of Benefits Consultant, where she emphasized the importance of a positive user experience in health plan design and advocated for equitable employee benefits.

Early Career at AT&T and New York & Company

Sirena Dimas began her career at AT&T as a Premises Technician for a brief period of five months in 2007. Following this role, she worked as an Assistant Sales Manager at New York & Company from 2003 to 2005. These early experiences contributed to her understanding of customer service and operational efficiency.

Education and Expertise

Sirena Dimas studied at San Francisco State University from 2002 to 2005, focusing on Ethnic Studies and BECA. Her educational background supports her advocacy for equitable and accessible employee benefits, which she believes can help reduce the wealth gap and improve employee retention rates.

Advocacy for Employee Benefits

In her professional practice, Sirena Dimas emphasizes the use of alternative funding methods to enhance transparency in employer benefit spending. She advocates for the design of health plans that prioritize employee experience and affordability, aiming to create a more equitable benefits landscape.

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