Ben Cook
About Ben Cook
Ben Cook serves as the Regional VP Growth - APAC at NewStore, Inc. and has extensive experience in strategic consulting, emphasizing diversity and servant leadership in his professional approach.
Work at NewStore
Ben Cook serves as the Regional VP Growth - APAC at NewStore, Inc. since 2023. In this role, he focuses on driving growth strategies and expanding the company's market presence in the Asia-Pacific region. His responsibilities include overseeing regional operations and collaborating with teams to enhance customer engagement and satisfaction.
Previous Experience at Comestri
Cook held the position of Chief Commercial Officer at Comestri from 2022 to 2023. He was responsible for leading commercial strategies and initiatives, contributing to the company's growth in the competitive e-commerce landscape. Prior to this role, he served as General Manager - Business Development & Marketing at Comestri from 2019 to 2022.
Education and Expertise
Ben Cook studied at the University of London, where he earned a Bachelor of Science degree in Economics and Management from 1994 to 1998. He specializes in strategic consulting, market growth, product development, and business planning. His expertise extends to achieving commercial excellence across various sectors, including retail and technology.
Leadership Philosophy
Cook advocates for servant leadership, emphasizing the importance of building high-performing teams that are accountable and motivated. He believes that embracing diversity and fostering an environment where diverse perspectives can thrive leads to innovative solutions and future achievements.
Career Background
Throughout his career, Ben Cook has held various leadership roles, including Chief Customer Officer at Squixa and National Sales Director at MicroChannel. His extensive experience spans over a decade in the technology and commercial sectors, contributing to the success of enterprises in retail, manufacturing, and distribution.