Benjamin Nassler
About Benjamin Nassler
Benjamin Nassler serves as the VP of Consumer Applications at NewStore, Inc., where he has worked since 2022. He has extensive experience in e-commerce and app development, having held various leadership roles at companies such as BESTSELLER, HUGO BOSS, and Highstreet Mobile.
Current Role at NewStore
Benjamin Nassler serves as the Vice President of Consumer Applications at NewStore, Inc. since 2022. In this role, he focuses on developing and enhancing consumer-facing applications that align with the company's vision of transforming retail through technology. His leadership aims to improve user experience and drive engagement through innovative app solutions.
Previous Experience at BESTSELLER
Nassler worked at BESTSELLER as the Head of E-Commerce for the SELECTED brand from 2017 to 2020. During his tenure in Brande, Denmark, he was responsible for overseeing the e-commerce strategy and operations, contributing to the brand's online presence and sales growth.
Experience at HUGO BOSS
Benjamin Nassler held multiple roles at HUGO BOSS between 2014 and 2017. He started as the E-Commerce Development Manager in 2014, followed by positions as Team Leader Frontend- / Shop Management E-Commerce and Team Leader Shop Management - Digital Retail. His work involved enhancing the digital retail experience and managing e-commerce operations in Zug, Metzingen, and other locations.
Role at Highstreet Mobile
Nassler served as the Chief Commercial Officer at Highstreet Mobile from 2020 to 2022 in Utrecht, Netherlands. He joined the company due to his belief in the potential of app commerce in retail, advocating for high-quality native applications that connect brands with customers effectively.
Education and Expertise
Benjamin Nassler studied at ESMOD International Fashion School in Munich from 2009 to 2012, where he focused on Modelisme and achieved a qualification in Stilisme. His educational background provides a foundation for his expertise in fashion and e-commerce, enabling him to contribute effectively to digital transformation initiatives in the industry.