Kelly Dalton
About Kelly Dalton
Kelly Dalton serves as the Vice President of Strategic Alliances at NewStore, Inc. since 2021, bringing extensive experience in digital commerce and account management from previous roles at various companies.
Work at NewStore
Kelly Dalton serves as the Vice President of Strategic Alliances at NewStore, Inc., a position she has held since 2021. In this role, she focuses on building and maintaining strategic partnerships that enhance the company's offerings in the digital commerce space. Her experience in managing alliances is crucial for driving growth and innovation within the organization.
Previous Experience in Strategic Roles
Prior to her current role, Dalton held various positions that contributed to her expertise in account management and strategic partnerships. She worked at Flow Commerce, Inc. as the Head of Partnerships from 2019 to 2021, and as a Senior Account Executive from 2018 to 2019. Her tenure at CommerceHub as VP of Strategic Partnerships from 2015 to 2017 further solidified her skills in managing key business relationships.
Education and Expertise
Dalton studied at the University of Colorado Boulder, where she developed a foundation for her career in commerce and account management. She possesses significant expertise in Composable Commerce and MACH, which involves creating flexible commerce solutions through modular software components. Her knowledge extends to payment platforms, personalization software, and analytics tied to ROI.
Background in Account Management
Dalton has a robust background in account management, having worked in various capacities at RichRelevance, Sellpoints, Inc., and other organizations. She served as VP of Account Management at RichRelevance and held multiple roles at Sellpoints, including Director of Account Management and Account Manager. This extensive experience has equipped her with a deep understanding of customer engagement and the advertising ecosystem.
Skills in Commerce and Retail Strategies
Dalton is knowledgeable about 1st party versus 3rd party programs in retail, which influence data collection and customer interaction strategies. She understands the distinctions between omnichannel and multichannel retail approaches, and is experienced in managing drop ship options and logistics infrastructure. Her proficiency in cross-border commerce also highlights her capability in navigating international sales and logistics.