Marcus La Robardiere
About Marcus La Robardiere
Marcus La Robardiere serves as the Vice President of Marketing at NewStore, Inc., where he has been employed since 2023. He has extensive experience in marketing roles, including previous positions at NewStore and other companies, and is also known for hosting the Endless Aisle podcast.
Work at NewStore
Marcus La Robardiere currently serves as Vice President of Marketing at NewStore, Inc. since 2023. His role involves directing content marketing and promotion efforts, overseeing go-to-market (GTM) and demand generation strategies, and managing the Business Development Representative (BDR) and Sales Development Representative (SDR) teams. Previously, he held several positions at NewStore, including Senior Director of Marketing from 2021 to 2023, Director of Marketing from 2018 to 2021, and Marketing Manager from 2017 to 2018. His responsibilities included leading multichannel account-based marketing (ABM) campaigns and handling customer and partner marketing initiatives.
Education and Expertise
Marcus La Robardiere earned a Bachelor of Science degree in Communication and Media Studies from the State University of New York at Oswego. His academic background supports his extensive experience in marketing, particularly in content marketing, digital strategies, and event coordination. He also served as an Adjunct Professor at Lasell University School of Fashion from 2021 to 2022, where he contributed to the education of students in marketing.
Background
Marcus La Robardiere has a diverse background in marketing, having worked in various roles across multiple organizations. Before joining NewStore, he was employed at Bouncepad as Assistant Marketing Manager and later as Marketing Manager from 2014 to 2017. He also gained experience at March Communications as an Account Executive from 2013 to 2014 and at Racepoint Group as an Assistant Account Executive from 2011 to 2013. His early career included a public relations internship at Syracuse Academy of Science Charter School in 2011.
Achievements
At NewStore, Marcus La Robardiere has been instrumental in directing marketing strategies and initiatives. He has led budget planning and management for marketing activities, coordinated various events, and is responsible for advertising and digital strategies, including website management, display advertising, SEO, and SEM. Additionally, he hosts the Endless Aisle podcast, which connects with retail leaders, further showcasing his engagement with the retail industry.