Michael De Simone
About Michael De Simone
Michael De Simone is the Chief Executive Officer of NewStore, Inc., with a robust background in leading retail organizations and expertise in omnichannel retail solutions. He has held various executive roles at companies such as SmartRecruiters, ShopKeep, and Borderfree, contributing to digital transformation in the retail sector.
Work at NewStore
Michael De Simone currently serves as the Chief Executive Officer at NewStore, Inc., a position he has held since 2024. His role involves overseeing the company's strategic direction and operations within the New York City Metropolitan Area. NewStore focuses on providing innovative omnichannel retail solutions, aligning with De Simone's extensive experience in the retail technology sector.
Previous Leadership Roles
Before joining NewStore, Michael De Simone held several significant leadership positions. He was the Chief Executive Officer and President at SmartRecruiters from 2023 to 2024. Prior to that, he served as the Chief Executive Officer and President at ShopKeep from 2015 to 2020 and at Borderfree from 2007 to 2015. His leadership roles have consistently focused on enhancing operational efficiency and driving growth.
Experience in Retail Technology
Michael De Simone has a robust background in retail technology, having worked with leading organizations such as Burton, Faherty Brand, and Fossil Group. He has developed and implemented advanced omnichannel point-of-sale systems and shopping applications that integrate order management, inventory, clienteling, and loyalty features. His expertise supports the digital transformation initiatives of various retail companies.
Board Memberships and Advisory Roles
In addition to his executive roles, Michael De Simone has served on the Board of Directors for Home Plate Acquisition Corporation from 2021 to 2023 and RewardsWeb from 2015 to 2021. He has also acted as a Board Advisor for Mamenta from 2015 to 2021. These positions reflect his commitment to guiding organizations in strategic decision-making and governance.
Educational Background and Early Career
Michael De Simone began his career at Citi, where he held various positions from 1987 to 1991. He later transitioned to Travelex, where he served as Director of Ecommerce and VP of Operations and Business Solutions. His early experiences laid the foundation for his expertise in digital transformation and omnichannel retail solutions.