Phil Granof
About Phil Granof
Phil Granof serves as the Chief Marketing Officer at NewStore, Inc., where he combines analytical insights with creative marketing strategies. With over 20 years of experience, he has previously held key roles at Black Duck Software and other notable firms, contributing to significant brand transformations.
Work at NewStore
Phil Granof has served as the Chief Marketing Officer at NewStore, Inc. since 2015, contributing to the company's marketing strategy and operations. He played a pivotal role in creating the company's MVP, which was essential for its foundational development. Granof oversees marketing operations across North America and EMEA, focusing on account-based marketing and modern MarTech. He led the Product Management team of 20 in Berlin, Germany, at the inception of NewStore, implementing agile software development processes to enhance product delivery.
Previous Experience
Prior to his role at NewStore, Granof held several significant positions in the marketing field. He was the Chief Marketing Officer at Black Duck Software from 2013 to 2015, where he redefined the industry and built a modern marketing organization. His earlier roles include Senior Partner at Lippincott Mercer, Partner at Brand Union, and Account Supervisor at Ogilvy & Mather. Granof also founded and served as CEO of Protobrand from 2000 to 2014, showcasing his extensive experience in marketing strategy and brand development.
Education and Expertise
Phil Granof holds a B.A. in Psychology and Organizational Behavior from the University of California, Berkeley. He furthered his education with an MBA from The Tuck School of Business at Dartmouth. Additionally, he completed Executive Education in Retail and Ecommerce at Harvard Business School. Granof combines his academic background in cognitive science and research psychology with over 20 years of experience in marketing strategy, enabling him to apply data-driven insights to inform marketing strategies.
Achievements in Marketing
Granof is recognized as an award-winning marketing executive with a proven track record of transforming and evolving marketing strategies for well-known brands such as American Express, Bank of America, Dunkin' Donuts, and Reebok. At Black Duck Software, he successfully repositioned the entire brand and led the marketing organization to new heights. His analytical and data-driven approach, combined with creative vision, has been instrumental in his success across various marketing roles.
Interests and Personal Life
Outside of his professional commitments, Phil Granof enjoys exploring new ideas and perspectives. His interests include science fiction, cooking, and spending quality time with family. These personal pursuits reflect his curiosity and desire for continuous learning, which may also influence his innovative approach to marketing.