Rudolf (Rudi) Geiger
About Rudolf (Rudi) Geiger
Rudolf (Rudi) Geiger serves as the Director Central Europe at NewStore, Inc., where he has contributed to the digital transformation of retail brands since 2022. He has a diverse background in leadership roles across various companies, including Salesforce and Demandware, focusing on enhancing shopping experiences through innovative technology.
Work at NewStore
Rudi Geiger serves as the Director Central Europe at NewStore, Inc., a position he has held since 2022 in Berlin, Germany. In this role, he has been instrumental in enhancing the digital transformation of retail brands, including Birkenstock and G-Star Raw, utilizing NewStore's mobile-first platform. Geiger has also contributed to the development of NewStore's modular platform, which encompasses various components such as POS, OMS, Clienteling, Inventory, and Native Consumer Apps. His efforts focus on improving shopping experiences and driving the company's expansion in Europe by integrating online and offline shopping into a unified commerce platform.
Previous Experience
Before joining NewStore, Rudi Geiger held several significant positions in the technology and retail sectors. He worked at Salesforce as the Director of Large Accounts DACH, Commerce Cloud, from 2016 to 2017. Prior to that, he spent nine years at Demandware, a Salesforce company, as the Director of Large Accounts Central Europe. His career also includes a role as Director of Alliances Central Europe at Novell GmbH from 2002 to 2007, and as Managing Director at SilverStream Software from 1998 to 2002. These positions have contributed to his extensive experience in driving business growth and digital transformation.
Education and Expertise
Rudi Geiger studied at Handelsakademie Innsbruck, where he focused on Business and Commerce. He achieved an A-Level grade during his studies, which spanned from 1980 to 1985. This educational background has provided him with a solid foundation in business principles, contributing to his expertise in digital transformation and commerce solutions across various roles in his career.
Career Development
Rudi Geiger's career reflects a progressive trajectory through various leadership roles in technology and commerce. He transitioned from managing director roles to directorships, demonstrating his capability in overseeing large accounts and strategic partnerships. His experience at NewStore, Salesforce, and Demandware showcases his ability to adapt and lead in the evolving landscape of digital retail and commerce.