NextRoll
NextRoll, originally launched as AdRoll in 2006, operates two business units, AdRoll and RollWorks, providing targeted marketing solutions for D2C and B2B companies respectively, utilizing machine learning for data analysis and campaign effectiveness.
History of NextRoll
NextRoll was launched in 2006 under the name AdRoll. Over the years, the company expanded its offerings and diversified, operating two distinct business units: AdRoll and RollWorks. This strategic expansion allowed NextRoll to provide specialized marketing solutions to both direct-to-consumer (D2C) brands and business-to-business (B2B) companies.
Services Offered by AdRoll
AdRoll, one of the business units of NextRoll, focuses on offering marketing solutions to D2C brands. Its services include display advertisements, social ads, behavioral email marketing, and delivering actionable insights. The platform leverages advanced machine learning technology to gather data and deliver personalized and effective marketing strategies.
RollWorks Account-Based Marketing Platform
RollWorks, the B2B unit of NextRoll, provides an account-based marketing platform designed to help companies identify target accounts, engage them across multiple channels, and measure the effectiveness of their campaigns. RollWorks employs machine learning to deliver insights and tools that facilitate precise targeting and engagement.
NextRoll's Mission on Data Privacy and Technology
NextRoll is heavily invested in future-proofing its technologies, with a strong focus on privacy and data-driven marketing advancements. The company utilizes a robust technology stack capable of managing over 150 billion daily buyer predictions. This commitment ensures that NextRoll remains at the forefront of technological developments while adhering to stringent privacy standards.
Work Environment and Culture at NextRoll
NextRoll offers a hybrid work model providing flexibility in location and schedule for its employees. The company promotes diversity and inclusivity, actively hiring talent from around the globe. Furthermore, NextRoll participates in events such as the Cannes Lions International Festival of Creativity, reflecting its commitment to staying engaged with the global marketing community.