Doug Haas
About Doug Haas
Doug Haas is the Head of Demand Generation at ngrok, with extensive experience in marketing and demand generation across various companies. He has held leadership roles at organizations such as Getty Images, F5, and XO Communications, and possesses expertise in campaign performance measurement and Account Based Marketing.
Current Role at ngrok
Doug Haas serves as the Head of Demand Generation at ngrok, a position he has held since 2023. He operates remotely from Seattle, Washington. In this role, he focuses on developing and executing demand generation strategies to enhance the company's marketing efforts.
Previous Experience in Marketing and Operations
Doug Haas has held various significant roles in marketing and operations across multiple organizations. He worked at F5 as Director of Marketing Operations from 2018 to 2022, and at Secure Code Warrior as Global Head of Growth and Performance Marketing from 2022 to 2023. His tenure at Getty Images included roles as Director of Customer Intelligence and Vice President of Digital Marketing, spanning from 2001 to 2013.
Career Background in Telecommunications
Doug Haas has a background in telecommunications, having worked at XO Communications, Inc. as Director of Planning and Analysis from 1998 to 2000. He also served as Director of Corporate Development, Pricing and Strategic Information at 360networks, Inc. from 2000 to 2001. His early career included a managerial position at AT&T Wireless, where he worked from 1990 to 1998.
Education and Expertise
Doug Haas earned a Bachelor of Arts (B.A.) in Business Administration with a focus on Accounting, Finance, and Marketing from the University of Washington. He possesses skills in A/B testing, conversion rate optimization, and specializes in Account Based Marketing (ABM) and integrated marketing strategies. He also offers consulting services for marketing projects.
Achievements in Campaign Performance
Throughout his career, Doug Haas has demonstrated expertise in creating campaign performance dashboards to enhance insights and decision-making. He has designed measurement strategies and implemented reporting dashboards to evaluate and optimize campaign performance, contributing to improved marketing effectiveness.