Adam Bakehouse
About Adam Bakehouse
Adam Bakehouse is the Director of Global Pricing and Contracts at NI (National Instruments) in Newbury, England, with a background in systems engineering and extensive experience in sales development and pricing strategies.
Current Role at National Instruments
Adam Bakehouse is currently serving as the Director of Global Pricing and Contracts at National Instruments (NI) in Newbury, England. In this role, he is responsible for the oversight and strategic management of pricing and contracts on a global scale. His responsibilities also include developing pricing frameworks and leading the implementation of contract lifecycle management tools to improve efficiency and performance across the company's operations.
Previous Experience at National Instruments
Before becoming the Director of Global Pricing and Contracts, Adam Bakehouse held multiple positions at National Instruments. From 2021 to 2022, he was the Director of the Global Deal Desk, where he managed deal processes and supported sales operations. Prior to this role, he spent three years as the EMEIA Sales Development Manager, working on regional sales strategies and development initiatives in Newbury, Berkshire, United Kingdom.
Educational Background
Adam Bakehouse holds a Master of Engineering (MEng) degree in Systems Engineering from Loughborough University, where he studied from 2000 to 2005. His education in this field laid a strong foundation for his career in technology and industrial engineering, equipping him with the necessary skills and knowledge to excel in his roles at National Instruments.
Key Achievements and Contributions
Adam Bakehouse has made significant contributions to National Instruments. He presented at the PriceFx's Accelerate global conference on Sales Commissions and Pricing Excellence. He developed a value-based pricing framework for new products and offerings and established real-time price guidance within seller workflows. Additionally, he oversaw the implementation and phase 2 development of NI's Contract Lifecycle Management tool. He also led the reorganization of regional teams into global functional units and spearheaded a redesign of NI's contract structures, achieving a significant price increase realization in 2022 and 2023.