Ali Bravo
About Ali Bravo
Ali Bravo is the Principal Global Brand Manager at National Instruments in Austin, Texas, with a history of roles in marketing and advertising.
Professional Background of Ali Bravo
Ali Bravo currently serves as the Principal Global Brand Manager at National Instruments in Austin, Texas. Before this role, Ali was the Senior Integrated Marketing Manager at National Instruments from 2015 to 2019. Prior to joining National Instruments, Ali held multiple positions at MOSAK Advertising & Insights, including Account Planner, Account Manager, Account Executive, and Account Coordinator spanning from 2009 to 2015. Through these roles, Ali has accumulated extensive experience in brand management and integrated marketing.
Education and Expertise of Ali Bravo
Ali Bravo holds a Master of Arts degree in Advertising from The University of Texas at Austin, completed in 2009, where the focus was on Account Planning. Ali also earned a Bachelor's degree in Journalism with an emphasis on advertising and strategic communication from the University of Missouri-Columbia in 2007. This educational foundation has provided the expertise needed to excel in brand management and strategic communication roles throughout Ali's career.
Achievements at National Instruments
Ali Bravo successfully launched National Instruments' first major rebrand in its 44-year history during the global pandemic. This effort involved coordinating internal and executive communications, developing change management plans, and creating content, resulting in positive brand understanding among 85% of employees at launch. Additionally, Ali led the development of NI's thought leadership strategy, spearheaded a bi-annual brand tracker with market research partners, and initiated comprehensive internal education on brand utilization.
Projects and Initiatives by Ali Bravo
Ali Bravo has led several prominent projects at National Instruments, including branding and messaging for NI's new grad program 'Generation NI', as well as collaborating with HR on the new employee onboarding experience. Ali also reinvented online trainings at NI, designed an online course for brand representation, and managed content strategy for the company's 2018 and 2019 thought leadership reports. Furthermore, Ali wrote and implemented NI's first vendor endorsement policy and managed various brand activities, such as brand guidelines and trademark reviews.