Yu Pan
About Yu Pan
Yu Pan is the Director and Head of Global Business Development and Go-to-Market for the Portfolio Business Unit at NI, with extensive experience in market assessment and business development.
Professional Role at NI (National Instruments)
Yu Pan currently serves as the Director, Head of Global Business Development and Go-to-Market for the Portfolio Business Unit at NI (National Instruments). In this role, Yu Pan oversees the strategic direction and execution of global business development initiatives. This position includes responsibilities like market assessment, solution definition, and targeted marketing. Yu Pan's breadth of expertise spans across new accounts prospecting and key accounts penetration. Additionally, he plays a significant part in new business development and the management of indirect channels.
Educational Background and Leadership Programs
Yu Pan has an extensive educational background, having attended several prestigious institutions. He completed the DIGITAL TRANSFORMATION LEADERSHIP PROGRAM at Columbia Business School from 2020 to 2021. In 2020, Yu Pan also completed the COVID19-DRIVEN DIGITALIZATION IN ASIA program at Cheung Kong Graduate School of Business. He earned a Master's degree in Communications from Harbin Institute of Technology, where he studied from 2001 to 2007. He began his academic journey at Harbin 3rd High School.
Expertise in Global and Regional Markets
Yu Pan has gained significant leadership experience across various industries in global, APAC (Asia-Pacific), and China markets. His roles have spanned different functions, such as strategy development to execution, leadership skills, organization planning, and coaching. He has built a solid understanding and network within the Higher Education Industry ecosystem. Yu Pan's experience includes driving market growth and steering organizations toward achieving their business goals.
Certifications and Coaching Skills
As a Gallup-Certified Strengths Coach, Yu Pan leverages his coaching skills to enhance leadership within organizations. This certification underscores his capability in guiding teams and individuals toward maximizing their strengths. His passion for strategy development and leadership skills further complements his role, facilitating organization planning and career coaching. These credentials contribute significantly to his effectiveness in executing business strategies and leading teams.
Experience in Business Development and Marketing
Yu Pan possesses extensive experience in business development and marketing. Key areas of his expertise include market assessment, solution definition, and broad base and targeted marketing. His work entails new accounts prospecting and key accounts penetration to foster growth. Yu Pan also focuses on new business development and indirect channel management. These diverse skills enable him to drive successful business initiatives and develop robust marketing strategies.