Niantic
Niantic is building next-generation maps for augmented reality, offering tools and services through its Lightship platform to create immersive AR experiences for millions of users on iOS and Android devices.
Company Overview
Niantic is dedicated to building the next generation of maps designed specifically for augmented reality (AR). The company focuses on creating AR maps that enhance spatial experiences by precisely anchoring digital content within the physical world. Niantic's mission is to use technology to draw people into the world rather than isolate them from it, fostering shared, immersive experiences.
AR Development Platform - Niantic Lightship
Niantic Lightship provides developers with comprehensive tools and services to build real-world AR experiences. This platform includes features such as shared AR for multiplayer interactions, realistic occlusion, real-time meshing, semantic segmentation, a visual position system, and AR basemaps. Lightship is integrated with Unity AR Foundations and runs on billions of iOS and Android devices, making it widely accessible. Niantic encourages developers to join the platform and contribute to the creation of new AR experiences.
Popular AR Games by Niantic
Niantic has developed popular AR games that leverage their advanced mapping technology. These include Pokémon GO, a location-based game that encourages outdoor exploration; Pikmin Bloom, where players grow flower-filled paths by walking; and Monster Hunter Now, which brings the Monster Hunter universe into the real world with augmented reality.
Partnerships and Branding Opportunities
Niantic collaborates with various partners to help brands create immersive and interactive AR experiences. These partnerships aim to bring brands closer to audiences in the real world through AR. By leveraging Niantic's technology, brands can engage users in novel ways that blend the digital and physical environments seamlessly.
Commitment to the Real-World Metaverse
Niantic is committed to building the real-world metaverse with a focus on diverse perspectives. The company's technology maps and understands the world precisely, powering immersive real-world AR experiences. Niantic's vision involves integrating digital and physical realities to create engaging and inclusive spatial experiences for all users.