NielsenIQ
NielsenIQ provides comprehensive solutions and insights for industries ranging from Beauty and Personal Care to Media+Adtech, serving small and medium-sized businesses both in North America and internationally.
Services
NielsenIQ offers a range of services designed to cater to various business needs. These services include assortment and merchandising, consumer and shopper insights, market performance measurement, marketing, media and personalized offers, operations and supply chain management, BASES product offer management, and revenue growth management. These services aim to provide comprehensive solutions for businesses looking to optimize their strategies and operations.
Industries Served
NielsenIQ serves a wide array of industries, including Beauty and Personal Care, Beverage Alcohol, Non-Alcoholic Beverage, Financial Services, Government, Grocery, Health and Wellness, Media+Adtech, Packaging, Perishables, and Pet. By covering such diverse sectors, NielsenIQ is positioned to meet the unique needs of businesses operating in these areas, offering them tailored insights and solutions.
Industry Resources
NielsenIQ provides a variety of industry resources to help businesses stay informed and make data-driven decisions. These resources include specialized hubs such as the Inflation Hub, Sustainability Hub, Holiday Hub, and Omni Hub. Each hub provides targeted information and insights relevant to specific industry trends and challenges, assisting businesses in navigating complex market landscapes.
Sector Solutions
NielsenIQ delivers insights and solutions across a variety of sectors including manufacturing, retail, health and wellness, e-commerce, sustainability, SMB, innovation, and artificial intelligence. Their sector-specific solutions are designed to meet the distinct needs and challenges of businesses within these arenas, ensuring that clients receive relevant and actionable data to drive growth and efficiency.