Ninjacart
Ninjacart, founded in 2015 and headquartered in Bengaluru, Karnataka, is a privately held software development company specializing in FMCG and food supply chains. With a team of 3,052, it focuses on solving complex supply chain problems through technology and innovation, offering products like Ninjacart, Ninja Mandi, and Ninja Global.
Company Overview
Ninjacart is a privately held company founded in 2015, headquartered in Bengaluru, Karnataka, India. The company operates in the software development industry and focuses on solving complex supply chain problems in the soil to sales journey through technology and innovation. With a team size of 3,052, Ninjacart is classified as a very large enterprise. The company aims to improve the lives of agricultural citizens, emphasizing its commitment to the agricultural sector.
Products and Services
Ninjacart has developed multiple specialized products tailored for various stakeholders in the agricultural supply chain. These include Ninjacart for retailers, Ninja Mandi for traders, Ninja Global for importers and exporters, Ninja Kirana for retailers, and Ninja Kisaan for farmers. The company also offers a comprehensive tech stack for end-to-end supply chain management through Ninja Tech Ventures, facilitating seamless trade of fresh produce both locally and globally.
Investment and Funding
Ninjacart has attracted significant investment from various notable entities, including Accel US, Syngenta Ventures, and Tiger Global, among others. The company launched a $25 million Agri Seed Fund aimed at accelerating the Agri Digital Revolution. This funding supports initiatives that open access to lending, credit, and commerce for farmers and retailers, enhancing their operational capabilities.
Initiatives and Innovations
Ninjacart has launched several initiatives to transform the agricultural ecosystem. The 'Agri Next' initiative focuses on integrating digital innovation into agricultural spaces. The company also provides advisory and consulting support to startups in exchange for equity stakes. Additionally, Ninjacart has expanded operations to create a marketplace for farmers and traders, ensuring efficient logistics and quality standards.
Market Expansion and Partnerships
Ninjacart has expanded its operations internationally, partnering with Arado in Brazil to enter the Brazilian market. The company has also invested in the Philippine ag-tech startup Mayani and acquired Tecxprt, a SaaS-based smart solutions provider, to enhance its offerings within the agri-ecosystem. These strategic moves aim to leverage advanced technology to improve handling and storage times, thereby maintaining the freshness of produce.