Smriti Advani
About Smriti Advani
Smriti Advani is the Vice President of Brand Marketing at Niyo Solutions Inc., with a diverse background in brand management and journalism. She has held key positions at companies like Flipkart, Razorpay, and ITC Hotels, and has received multiple awards for her contributions to news coverage.
Work at Niyo Solutions
Currently, Smriti Advani serves as the Vice President of Brand Marketing at Niyo Solutions Inc. She has been in this role since 2023, contributing her expertise in brand storytelling and marketing strategies. Her focus includes translating the brand's vision into impactful products and services, enhancing the overall brand presence in the financial services sector.
Previous Experience in Brand Marketing
Before joining Niyo Solutions, Smriti Advani held several key positions in brand marketing. She worked as the Associate Director of Brand Marketing at Razorpay from 2021 to 2022. Prior to that, she served as Head of Brand Marketing for Financial Services at Tata Digital in 2022. Her tenure at Flipkart as Senior Brand Manager from 2015 to 2021 further solidified her expertise in the field.
Education and Expertise
Smriti Advani's educational background includes a Post Graduate Diploma in Broadcast Journalism from the Asian College of Journalism, which she completed from 2006 to 2007. She also holds a Bachelor of Arts in Economics from St. Xavier's College, obtained between 2002 and 2005. Additionally, she completed her Higher Secondary Certificate in Humanities at Fergusson College from 2000 to 2002. Her diverse educational experiences contribute to her understanding of consumer psychology and brand strategy.
Background in Journalism
Smriti Advani began her career in journalism, working as a reporter and producer for CNN-IBN (Network 18) on the New Delhi city desk and Special Features team. This foundation in media has informed her approach to brand marketing, particularly in storytelling and audience engagement.
Awards and Recognition
Smriti Advani has received notable accolades for her work in journalism. She is a recipient of the Indian Television Award for news coverage and the Ramnath Goenka Excellence in Journalism Award. These awards highlight her commitment to quality reporting and her ability to convey compelling narratives.