Dave Borden
About Dave Borden
Dave Borden serves as the Vice President of Sales at Notified, where he leads sales efforts and collaborates with marketing and product teams. He has over 15 years of experience in B2B SaaS sales and has held various sales leadership roles throughout his career.
Current Role at Notified
Dave Borden serves as the Vice President of Sales at Notified, a position he has held since 2023. In this role, he leads the Investor and Public Relations sales efforts across the United States. His responsibilities include collaborating closely with marketing and product teams to develop effective sales strategies and identify new market opportunities. Borden fosters a culture of excellence and continuous improvement within the sales management team.
Previous Experience at Notified
Prior to his current role, Dave Borden held multiple positions at Notified. He served as Vice President of Sales Engineering & Customer Success from 2020 to 2021 and as Vice President of Strategic Accounts and Sales Engineering from 2021 to 2023. During his tenure, he contributed to the company's growth and success in the sales engineering and customer success sectors.
Sales Experience in the Industry
Dave Borden has over 15 years of experience in B2B SaaS sales, leadership, and account management. His career includes roles such as Outside Sales Representative at Coca-Cola Bottling Company United and Commercial Sales Team Manager at Vidyard. His diverse experience in sales positions has equipped him with the skills necessary to drive sales strategies and manage client relationships effectively.
Educational Background
Dave Borden studied at Wilfrid Laurier University, where he earned a Bachelor of Arts degree in Communications and Business from 2002 to 2006. He also attended Sir Frederick Banting from 1998 to 2002. His educational background has provided him with a solid foundation in both communication and business principles.
Early Career Experience
In the early stages of his career, Dave Borden worked in various sales roles. He served as an On-Site Ground Representative at Breakaway Tours from 2000 to 2006 and as a Summer Sales Representative at Labatt Breweries of Canada from 2005 to 2006. These positions contributed to his development in sales and customer service.