Abigail Syson
About Abigail Syson
Abigail Syson is a Food and Beverage Specialist at notonthehighstreet, where she has worked since 2020. She specializes in developing strategies that align with market trends and has a strong background in product development and trend prediction in the food and beverage industry.
Work at notonthehighstreet
Abigail Syson has been employed at notonthehighstreet as a Food and Beverage Specialist since 2020. In this role, she focuses on expanding the food and drink category by collaborating with new partners and developing relationships. She creates and delivers presentations and mood boards to effectively communicate strategies to business partners. Abigail has successfully maintained and built upon TTV% increases, product % increases, and partner acquisition goals during her tenure.
Education and Expertise
Abigail studied at Tante Marie- Cordon Bleu, where she achieved qualifications in Cooking and Patisserie from 2010 to 2011. This educational background has equipped her with the necessary skills and knowledge to excel in the food and beverage industry. She possesses a keen ability to predict new trends and future product developments, which supports her strategic decision-making in various projects.
Background in Food and Beverage
Prior to her current position, Abigail held several roles in the food and beverage sector. She worked as a Wedding Cake Specialist and Head Chef at Bea's of Bloomsbury from 2013 to 2015. She then served as Head of Production and New Product Development at Konditor from 2016 to 2020. Earlier in her career, she worked as a Cake Decorator at Primrose Bakery for two months in 2013 and as Chef De Partie at Absolute Taste from 2011 to 2013.
Achievements in Product Development
Abigail Syson specializes in developing and executing strategies that align with market trends and company goals. She engages in building and expanding product ranges by identifying growth areas and range gaps. Her skills in financial and trading analysis support her strategic decision-making in food and beverage projects, contributing to her effectiveness in the industry.