Dan Lake
About Dan Lake
Dan Lake serves as the VP of Technology at Not On The High Street, where he has worked since 2022. He has extensive experience in technology roles across various companies, including Gymshark and Crystal Presentations, and actively mentors women in technology.
Current Role at Not On The High Street
Dan Lake serves as the Vice President of Technology at Not On The High Street, a position he has held since 2022. In this role, he oversees technology initiatives and strategies to enhance the company's online presence and operational efficiency. His work focuses on integrating innovative technology solutions to improve customer experience and streamline processes within the organization.
Previous Experience at Gymshark
Dan Lake has a notable history with Gymshark, where he held multiple positions from 2018 to 2022. He began as an Integrations Developer for three months before transitioning to Head of Development for seven months. He later served as Engineering Director for three years. His roles involved leading development teams and implementing technology solutions to support Gymshark's growth in the fitness apparel market.
Background in Technology and Development
Dan Lake has extensive experience in technology and development, having worked in various capacities across different organizations. Prior to his tenure at Gymshark, he was a Software Developer at Stickee for one year and served as Technical Director at Crystal Presentations for two years. His career at Crystal Presentations also included roles as New Media Developer and Digital Development Lead/Manager, contributing to his comprehensive understanding of digital technologies.
Education and Qualifications
Dan Lake earned a Bachelor of Arts with Honours in Digital Art and Technology from the University of Plymouth, where he studied from 2004 to 2008. Prior to this, he completed his AS and A Levels at Chase Terrace Technology College, focusing on Mathematics (Mechanics), Physics, Art, and Graphics. His educational background laid the foundation for his career in technology and development.
Mentorship and Advocacy in Technology
Dan Lake is actively involved in mentoring women in technology, emphasizing the importance of diversity and inclusion within the tech industry. His commitment to supporting underrepresented groups reflects his dedication to fostering a more equitable environment in technology fields. He also has experience working on public sector digital transformation projects, contributing to advancements in technology across various sectors.